Restoration marketing that wins the emergency call.
When a pipe bursts, a basement floods, or a fire hits, the first company to answer wins the loss. We make sure that's you — 24/7 lead capture, Google Local Service Ads, local SEO, and tracking that ties every dollar to a booked job.
You do great work. The phone just doesn't ring like it should.
Most restoration companies aren't losing to better crews — they're losing to competitors with better marketing. If any of these hit home, you're leaving insured jobs on the table.
Referrals dried up
You've leaned on plumbers, agents, and past customers for years. That works — until a slow month exposes how little control you actually have over your own pipeline.
Franchises own Google
ServPro, ServiceMaster, and PuroClean sit at the top of the map pack and LSAs in your market, while you're buried on page two when someone searches "water damage near me" at 2 a.m.
After-hours calls die in voicemail
Losses don't happen 9-to-5. Every missed midnight call is a $3K–$15K mitigation job that went to whoever picked up the phone first.
Your Google Ads bleed budget
A generalist agency has you bidding on "water" and "cleaning," paying for tire-kickers and DIY searches — no negative keywords, no call tracking, no idea what's actually a real loss.
You can't prove what works
Your current agency reports impressions and clicks. You can't tell which zip codes, services, or ads produced booked, insured jobs — so you can't confidently spend more.
You can't scale past one location
You want a second market or multiple branches, but there's no repeatable system and no multi-location reporting to show which office is actually winning.
Restoration marketing isn't home-services marketing.
A homeowner shopping for a new roof takes their time — three estimates, a couple weeks, a Saturday of research. A homeowner standing in two inches of water at midnight does not. Restoration is distress-driven, high-urgency, and winner-take-all: the first credible company that answers and shows up usually gets the job, and the insurance check behind it.
That changes everything about the marketing. Speed-to-lead matters more than clever creative. Being reachable at 2 a.m. matters more than a big brand budget. And because most of the work is insurance-funded — often through carriers, adjusters, and TPA program work — the real ticket per job is high, which means a lead that costs $150 can turn into a $5K–$20K loss. Get the tracking right and the math is fantastic. Get it wrong and you're burning spend on "how to dry a wet carpet" DIY searches.
We've spent twelve years and $50M+ in ad spend learning where home-services demand actually converts. For restoration, that means building a system that captures the emergency call, wins the local map, and stays in front of the referral network — plumbers, agents, property managers, and past customers — so your pipeline never depends on a single source again.
Capture the 2 a.m. call — every single time.
The whole game is being the first credible option the moment disaster strikes. Here's how we make sure the call reaches you and turns into a booked loss.
Always-on LSAs + Search
Google Local Service Ads and high-intent Search run around the clock so you show at the top for "emergency water damage," "flood cleanup," and "fire restoration near me" — day, night, weekend, holiday.
Call routing & missed-call text-back
Every lead hits a tracked number routed to your team or answering service, with automatic text-back on missed calls so a busy signal never becomes a lost $10K job.
Storm-event geo & dayparting
When a freeze, storm, or flooding event hits your region, we surge budget into the affected zip codes and hours so you catch the spike instead of missing it.
Urgency-built landing pages
Mobile-first pages with click-to-call above the fold, "we're on our way" trust signals, and insurance-friendly copy — engineered to turn a panicked visitor into a phone call in seconds. See our web design →
Lead qualification & disputes
We tune targeting to filter out DIY and no-fault clicks, and dispute invalid LSA leads on your behalf so you only pay for real, in-area emergencies.
Speed-to-lead automations
New leads fire instantly into your CRM with reminders and follow-up sequences, because in restoration a five-minute response beats a five-hour one nearly every time.
Own the top of the page with LSAs and Search.
For restoration, Google is where the emergency happens. We lead with Local Service Ads — the pay-per-lead, Google Guaranteed placements that sit above everything else and, for most restoration contractors, deliver the lowest cost-per-lead of any channel. Then we layer Search underneath for the high-intent terms LSAs don't fully cover.
LSA setup & Google Guaranteed
License and insurance verification, category and service-area setup, and the Guaranteed badge that builds instant trust — plus ongoing lead disputes so you're not paying for junk.
Tight service + geo structure
Separate campaigns for water, fire, mold, and commercial — each mapped to the zip codes and margins that matter, not a lazy "restoration" catch-all. Google Ads management →
Negative keywords that protect margin
Aggressive negatives strip out DIY, jobs, salary, and no-fault searches within the first two weeks so budget concentrates on real, insured emergencies.
Bidding to booked jobs
We optimize toward booked losses and revenue, not clicks — feeding real outcomes back into Google so it learns to find you more of the jobs you actually want.
Service-specific landing pages
A "water damage" ad lands on a water-damage page — not a generic homepage — so Quality Score climbs, cost-per-click drops, and conversion rate rises.
Weekly optimization
Bids, budgets, and creative tuned every week, with a report you can read in five minutes that shows spend, leads, and cost-per-booked-job by service.
Rank in the map pack while the ads run.
Paid gets you leads today; SEO lowers your blended cost-per-lead for years. We build both so more calls come in free over time.
Google Business Profile optimization
Categories, service areas, "emergency service" attributes, photos, and posts dialed in so you win the map pack for "near me" searches across your whole territory.
Service-area & city pages
Dedicated pages for each service (water, fire, smoke, mold) crossed with each city you cover — the pattern that ranks for hundreds of local searches at once. SEO services →
Review generation
Automated review requests after every job so your star count and recency climb — the single biggest lever on both map-pack ranking and call-through rate.
Technical SEO & site speed
Fast, clean, crawlable pages that pass Core Web Vitals, because a slow site loses both rankings and the panicked mobile visitor who won't wait. Web development →
Content that answers real questions
"Does insurance cover water damage?" "How long does fire restoration take?" We rank for the questions your customers actually ask — and turn readers into callers.
Local citations & links
Consistent NAP across directories plus local links and partnerships that build the authority Google needs to trust you over the national franchise.
Stay top-of-mind with adjusters, agents, and past customers.
Not every restoration dollar should chase the emergency. The smartest restoration companies also invest in staying visible to the people who send repeat work — insurance agents, adjusters, property managers, plumbers, and the customers you've already helped. That's where Meta and lifecycle marketing earn their place.
Meta retargeting & lookalikes
We stay in front of everyone who visited your site but didn't call, and build lookalike audiences from your past customers so your name is familiar before the next loss even happens. Meta Ads →
Referral-partner nurture
Email and SMS sequences that keep agents, adjusters, and trade partners warm with helpful updates and fast-response reminders — so when they have a loss to place, you're the first name they think of. Email marketing →
Commercial & program awareness
Targeted brand campaigns for property managers, facilities teams, and commercial accounts — the larger, more predictable work that smooths out the seasonality of residential emergencies.
Reputation & social proof
We turn your best jobs and reviews into simple, credible social content that reinforces trust across every channel a homeowner or adjuster checks before they call.
Every dollar tied to a booked loss.
Most restoration marketing fails not on strategy but on measurement. If you can't see which zip, service, and channel produced a paying job, you're guessing. We make it impossible to guess.
Dynamic call tracking
Unique tracked numbers by channel and campaign with call recording, so every phone call is attributed to the exact ad, keyword, or page that produced it.
GA4 + GTM done right
Clean event tracking for calls, forms, and clicks wired through Google Tag Manager — the foundation almost every agency skips or breaks. Lead generation →
CRM integration
Leads flow straight into your CRM or job-management tool with source data attached, so office and marketing finally see the same numbers.
Attribution by service & zip
Dashboards that show cost-per-lead and cost-per-booked-job broken out by water vs. fire vs. mold, and by city — so you scale what's profitable and cut what isn't.
Offline conversion feedback
Booked and closed jobs get fed back into Google and Meta so the algorithms optimize toward revenue, not vanity leads.
Five-minute weekly reporting
No 40-tab spreadsheet. A clean weekly view of spend, leads, booked jobs, and cost-per-job — plus a named strategist who actually explains it.
What a restoration engagement actually looks like.
No cherry-picked case study. Here's the honest timeline and the ranges we typically see across home-services accounts — your real numbers depend on market, capacity, and how fast you answer.
Days 1–14 — Launch. We stand up LSAs and Search on your highest-margin services first, wire in call tracking and conversion events, and point ads at service-specific landing pages. Leads usually start inside the first two weeks.
Day 30 — First real data. Enough calls have come in to see which services, zips, and hours convert. We cut waste, expand what's working, and dispute junk LSA leads.
Days 60–90 — The map compounds. Google Business Profile and service-area pages start winning "near me" and map-pack rankings, so more calls arrive free and your blended cost-per-lead drops. By day 90 the guarantee has had its window to prove out.
| Metric | Typical range for restoration |
|---|---|
| Cost per lead (LSA) | $30–$90 per qualified lead |
| Cost per lead (Search) | $75–$200, higher-intent losses |
| Lead-to-booked-job rate | 20–40% with fast response |
| Average job value | $3K–$20K+ (insurance-funded) |
| Typical ad spend | $5K–$25K/mo, scaled to capacity |
Ranges are goalposts, not guarantees. We set concrete targets with you on the first call — and back the work with the 90-day ROAS guarantee.
The system behind the booked jobs.
One repeatable framework — Structure, Tracking, Analyze, Optimize, Scale — so growth isn't luck, it's a process you can see running.
Structure
Build the foundation — LSAs, Search, GBP, and landing pages organized by service and territory, not a generic catch-all.
Tracking
Call tracking, GA4, GTM, and CRM wired so every lead ties to a real, booked loss from day one.
Analyze
See which services, zips, hours, and channels produce insured jobs — and which quietly waste budget.
Optimize
Weekly tuning of bids, negatives, pages, and reviews to drive cost-per-booked-job down month over month.
Scale
Once the model is profitable, expand zips, services, and locations with multi-location reporting that keeps it all honest.
Every service line, covered.
Whether you're a single-truck water-mit operator or a full-service, multi-location restoration company, we build campaigns around the work you actually want more of.
Water Damage Restoration
The bread-and-butter emergency. High volume, insurance-funded, and where fast response wins the job.
Fire Damage Restoration
Higher-ticket, longer-cycle losses where trust and reputation drive the decision.
Smoke & Odor Cleanup
Often paired with fire work — we capture both in one coordinated campaign.
Flood Damage
Storm- and weather-driven surges we catch with geo and dayparting the moment they hit.
Emergency Mitigation
The 24/7 first-response calls that set up every downstream reconstruction dollar.
Mold Remediation
Search-heavy, research-driven work where SEO and reviews do a lot of the selling.
Biohazard & Trauma Cleanup
Sensitive, high-value work that demands discreet, trust-first messaging.
Storm Damage
Event-driven demand spikes we're built to surge into fast — before the competition reacts.
Commercial Restoration
Property managers and facilities accounts — the larger, steadier work that smooths seasonality.
If we don't lift your ROAS, we work free.
Within 90 days, your blended ROAS improves — or we work for free: the next month's on us. No fine print.
Read the Guarantee↗Based in Salem — serving restoration companies nationwide
- Salem 97301
- Salem 97302
- Salem 97303
- Salem 97304
- Salem 97305
- Salem 97306
- Salem 97317
- Keizer 97303
- Woodburn 97071
- Silverton 97381
- Stayton 97383
- Aurora 97002
- Hubbard 97032
- Mt Angel 97362
- Independence 97351
- Monmouth 97361
- Dallas 97338
- Turner 97392
- Jefferson 97352
- Albany 97321
Restoration marketing Q&A
What's the right marketing budget for a restoration company?
Most restoration companies we work with run a management fee plus ad spend, usually $5K–$25K/mo in total, scaled to how many jobs you can actually staff. Because restoration jobs are insurance-funded and high-ticket, the math works fast — but we'd rather start lean, prove cost-per-booked-job, and scale than push a budget you can't fill.
How fast will I see leads?
Local Service Ads and Google Search can produce emergency calls in 7–14 days. Local SEO and the map pack typically take 60–90 days to compound. That's why we run paid and organic together — leads now, lower blended cost-per-lead later.
Are Google Local Service Ads worth it for restoration?
For most restoration contractors, yes — LSAs are usually the lowest cost-per-lead channel available, they sit above regular ads with the Google Guaranteed badge, and you only pay per lead. The catch is they need active management and lead disputes to stay profitable, which most operators don't have time for. That's the part we handle.
Do you handle insurance and commercial (program) work marketing?
Yes. Alongside emergency residential demand, we build referral-partner and commercial campaigns aimed at agents, adjusters, property managers, and facilities accounts — the steadier work that balances out seasonal residential spikes.
Can you support multiple locations or a franchise?
Absolutely. We structure campaigns and reporting by location so each branch has its own budget, tracking, and cost-per-job visibility — and you get a roll-up view to see which markets are winning and where to expand next.
Do you only work with restoration companies in Oregon?
No — we're based in Salem but work nationally, and about 60% of our clients are outside Oregon. Local clients get in-person sessions; everyone gets the same playbooks, weekly reporting, and named strategist.
How are you different from a generalist agency?
We specialize in home services and DTC, so restoration isn't a side service we're learning on your dime. You get one team running paid, SEO, email, and tracking as a single system — not four vendors pointing fingers while your after-hours calls go to voicemail.
What's the 90-day ROAS guarantee?
Within 90 days your blended ROAS improves — or we work for free: the next month's on us. No fine print. It exists because we'd rather earn the relationship every month than trap you in a contract.
Restoration marketing, by service & channel
Targeted playbooks for the exact work you want more of.