Pricing by vertical, not by guesswork.
We charge less for lead-gen work than for ecommerce because the work is different. Pick your vertical below — the right pricing shows up. Month-to-month. 90-day ROAS guarantee.
For HVAC, plumbing, roofing, legal, dental, and any service business chasing phone-ringing volume.
You don't need ROAS math. You need calls. We measure cost-per-lead, cost-per-qualified-lead, and close rate impact.
- 1 paid channel (Google OR Meta)
- Landing page audit + 1 fix/month
- Call tracking setup (CallRail)
- Monthly performance report
- Email response within 24hr
- 2 paid channels (Google + Meta or LSA)
- Local SEO + GBP management
- Call tracking + qualified-lead scoring
- Weekly Slack updates (2hr response)
- Monthly strategy review call
- Negative keyword audits
- Everything in Growth
- Quarterly landing page rebuild
- Form A/B testing program
- Conversion tracking audit
- Email lifecycle (3-flow minimum)
- Bi-weekly review call
For Shopify and DTC brands spending $5K-$50K/mo on ads, chasing real blended ROAS.
Channel ROAS lies. We measure MER (marketing efficiency ratio) and CAC payback, not platform-attributed numbers.
- 1 paid channel (Meta or Google)
- Creative testing cadence (weekly)
- Pixel + CAPI server-side setup
- Monthly MER + ROAS report
- Email response within 24hr
- 2 paid channels (Meta + Google)
- 4+ creative variants per channel per month
- Klaviyo lifecycle flows (3 core)
- Weekly Slack updates (2hr response)
- PDP CRO recommendations
- Monthly strategy call
- 3 paid channels (Meta + Google + TikTok)
- Full creative studio (UGC + statics + video)
- Klaviyo full lifecycle (8+ flows)
- Quarterly PDP + cart CRO rebuilds
- Daily ROAS check + Slack alerts
- Weekly review call
If we don't lift your ROAS, we work free.
Within 90 days, your blended ROAS improves — or we work for free until it does. Spelled out in every SOW we sign. No fine print.
Read the Guarantee →Pricing FAQ
Why is Lead Gen pricing cheaper than Ecommerce?
Because the work is different. Lead Gen typically means 1-3 service categories on 1-2 channels with simpler creative needs. Ecommerce means weekly creative testing, multi-channel attribution chasing, Klaviyo flows, and PDP/cart optimization across dozens of products. We charge for the work, not the brand size.
What's included in ad spend?
Nothing — ad spend goes directly to Meta / Google / TikTok. Our fee is just for strategy + execution. We never mark up media spend (some agencies hide a 15-20% markup; we don't).
Do you require setup fees?
No setup fees on any plan. The first month is your setup month — we use that budget to do the technical work (pixel/CAPI, conversions, audience seeding, etc.) so you're not paying twice.
What's the contract length?
90-day initial commitment so the guarantee can fire. After that, month-to-month with 30-day notice. We've never had a client leave before the 90 days because the work shows up by week 6.
Can I switch between tiers?
Yes — both directions. Upgrade anytime. Downgrade with 30-day notice at the end of any month. No "downgrade fees" — that's gross.
What if I'm both Lead Gen AND Ecommerce?
Pick the dominant model. Most "hybrid" businesses are 80%/20% one way. We can also build a custom retainer that blends both — book a call and we'll scope it.
Do you take equity, deferred fees, or rev-share?
Sometimes. For brands under $50K MRR with strong unit economics, we'll consider a hybrid retainer + small performance bonus. We do not take pure equity-only deals.
Let's grow your slice.
Free 30-minute call. No pitch deck. You leave with a fix list — even if we never work together.
Book a Strategy Call ↗