Pricing by vertical, not by guesswork.
We charge less for lead-gen work than for ecommerce because the work is different. Pick your vertical below — the right pricing shows up. Month-to-month. 90-day ROAS guarantee.
For HVAC, plumbing, roofing, legal, dental, and any service business chasing phone-ringing volume.
You don't need ROAS math. You need calls. We measure cost-per-lead, cost-per-qualified-lead, and close rate impact.
- 1 paid channel (Google OR Meta)
- Landing page audit + 1 fix/month
- Call tracking setup (CallRail)
- Monthly performance report
- Email response within 24hr
- 2 paid channels (Google + Meta or LSA)
- Local SEO + GBP management
- Call tracking + qualified-lead scoring
- Weekly Slack updates (2hr response)
- Monthly strategy review call
- Negative keyword audits
- Everything in Growth
- Quarterly landing page rebuild
- Form A/B testing program
- Conversion tracking audit
- Email lifecycle (3-flow minimum)
- Bi-weekly review call
For Shopify and DTC brands spending $5K-$50K/mo on ads, chasing real blended ROAS.
Channel ROAS lies. We measure MER (marketing efficiency ratio) and CAC payback, not platform-attributed numbers.
- 1 paid channel (Meta or Google)
- Creative testing cadence (weekly)
- Pixel + CAPI server-side setup
- Monthly MER + ROAS report
- Email response within 24hr
- 2 paid channels (Meta + Google)
- 4+ creative variants per channel per month
- Klaviyo lifecycle flows (3 core)
- Weekly Slack updates (2hr response)
- PDP CRO recommendations
- Monthly strategy call
- 3 paid channels (Meta + Google + TikTok)
- Full creative studio (UGC + statics + video)
- Klaviyo full lifecycle (8+ flows)
- Quarterly PDP + cart CRO rebuilds
- Daily ROAS check + Slack alerts
- Weekly review call
Or just buy exactly what you need.
Not everyone needs a full retainer. Pick a single channel à la carte, grab a one-time build, or bolt on SEO, hosting, or golf UGC.
Just need one lever?
Buy one service on its own. Lean is AI-augmented and productized to stay cheap; Core is what most brands actually need; Scale is for pushing hard. Month-to-month — ad spend is separate and never marked up.
Paid Ads · Google · Meta · TikTok
- 1 channel — bids + budgets managed
- AI-assisted optimization
- You provide the creative
- Automated monthly report
- Email support (no calls)
- 2 channels, weekly optimization
- 2–4 ad variants / month from your assets
- Monthly strategy call
- Conversion tracking maintained
- Backed by the 90-day ROAS guarantee
- 3+ channels (omnichannel)
- Full UGC / creative pipeline
- Custom landing page included
- Bi-weekly strategy calls
- Priority support
Local + Organic SEO
- Google Business Profile management
- Automated local citations
- Technical monitoring
- Monthly ranking report
- GBP + 3 optimized pages / month
- On-page optimization
- Backlink outreach
- Blog content + internal linking
- Monthly strategy call
- Full technical overhauls
- 8+ pages / blogs per month
- Aggressive link-building + digital PR
- Competitor gap targeting
- Bi-weekly review call
Email + Klaviyo
- 2 campaigns / month from templates
- Core flow monitoring
- List health + deliverability watch
- Monthly report
- 4 targeted campaigns / month
- A/B testing on core flows
- Welcome + abandonment optimization
- Light custom design
- Monthly strategy call
- 8+ campaigns / month
- Deep VIP + behavior segmentation
- Custom graphics + copy
- Zero-party data capture strategy
- SMS add-on available
Websites, funnels & automation.
Fixed scope, fixed price, delivered on a timeline written into the SOW. No hourly guessing.
- 1-page funnel or theme setup
- Proven high-converting template
- Your copy + images swapped in
- Mobile-first + call/lead tracking
- 3–5 page custom build, or deep Shopify CRO overhaul
- Multi-page service-area / lead-gen sites
- Mobile-first UX/UI design
- On-page SEO + conversion tracking
- Analytics wired to your inbox
- Deep custom build
- Integrations (Jobber / HousecallPro sync)
- Custom animation + interactions
- Full conversion tracking + analytics
- Launch + QA support
Welcome · Abandoned Checkout + Cart · Browse Abandon · Post-Purchase · Win-Back · Replenishment · Sunset · Back-in-Stock · Price-Drop · Review Request · VIP · Birthday · Site Abandon · Post-Purchase Education — plus pop-up redesign, segmentation, and deliverability setup. Live in 2–3 weeks.
Your site, kept fast and current.
Managed hosting plus 4 hours of changes every month — copy tweaks, new sections, fixes. Additional work billed at $125/hr, approved before we start.
Golf content that actually sells.
Native reels, story content, and raw ad footage for golf brands, courses, and DTC — shot and edited by a real golfer. Intro pricing while the roster's still open.
- 3 edited reels / month
- Hooks + captions written
- 1 revision per reel
- Vertical, sound-on, platform-ready
- 6 edited reels / month
- 10 story posts / month
- Monthly content plan
- Hooks, captions, trending audio
- 2 revisions per asset
- 8 edited reels / month
- Story content + raw ad footage
- Paid usage rights for ads
- Hook + angle testing variants
- Priority turnaround
If we don't lift your ROAS, we work free.
Within 90 days, your blended ROAS improves — or we work for free: the next month's on us. Spelled out in every SOW we sign. No fine print.
Read the Guarantee →Pricing FAQ
Why is Lead Gen pricing cheaper than Ecommerce?
Because the work is different. Lead Gen typically means 1-3 service categories on 1-2 channels with simpler creative needs. Ecommerce means weekly creative testing, multi-channel attribution chasing, Klaviyo flows, and PDP/cart optimization across dozens of products. We charge for the work, not the brand size.
What's included in ad spend?
Nothing — ad spend goes directly to Meta / Google / TikTok. Our fee is just for strategy + execution. We never mark up media spend (some agencies hide a 15-20% markup; we don't).
Do you require setup fees?
No setup fees on any plan. The first month is your setup month — we use that budget to do the technical work (pixel/CAPI, conversions, audience seeding, etc.) so you're not paying twice.
What's the contract length?
90-day initial commitment so the guarantee can fire. After that, month-to-month with 30-day notice. We've never had a client leave before the 90 days because the work shows up by week 6.
Can I switch between tiers?
Yes — both directions. Upgrade anytime. Downgrade with 30-day notice at the end of any month. No "downgrade fees" — that's gross.
What if I'm both Lead Gen AND Ecommerce?
Pick the dominant model. Most "hybrid" businesses are 80%/20% one way. We can also build a custom retainer that blends both — book a call and we'll scope it.
Do you take equity, deferred fees, or rev-share?
Sometimes. For brands under $50K MRR with strong unit economics, we'll consider a hybrid retainer + small performance bonus. We do not take pure equity-only deals.
Let's grow your slice.
Free 30-minute call. No pitch deck. You leave with a fix list — even if we never work together.
Book a Strategy Call ↗