Restoration Google Ads that only pay for real losses.
Google is where the emergency happens. We build restoration LSAs and Search that put you at the top and concentrate every dollar on jobs you actually want.
LSAs first, Search second, waste never.
For restoration, Local Service Ads are usually the single best channel, pay-per-lead, top-of-page, and carrying the Google Guaranteed badge that builds instant trust at 2 a.m. We set them up right (license and insurance verification, categories, service areas), then dispute invalid leads on your behalf so you're never paying for junk.
Underneath, we run Google Search structured by service and geo, separate campaigns for water, fire, mold, and commercial, with aggressive negative keywords that strip out DIY, jobs, and no-fault searches in the first two weeks.
Every ad points at a service-specific landing page, and we optimize toward booked, insured jobs, feeding real outcomes back to Google so it learns to find you more of the losses that actually pay.
What's inside restoration PPC
Built to protect margin, not just spend budget.
LSA setup & Google Guaranteed
Verification, categories, service areas, and the badge, plus ongoing lead disputes.
Service + geo structure
Separate campaigns for water, fire, mold, and commercial, mapped to your best zips and margins.
Negative keyword defense
Aggressive negatives that cut DIY, jobs, and no-fault clicks so budget concentrates on real emergencies.
Bidding to booked jobs
We optimize toward revenue and booked losses, not clicks, with offline conversions fed back to Google.
Service-specific pages
A "water damage" ad lands on a water-damage page, lifting Quality Score and conversion rate. Landing pages →
Call tracking & reporting
Every call tied to the ad and keyword that produced it, in a report you can read in five minutes.
If we don't lift your ROAS, we work free.
Within 90 days, your blended ROAS improves, or we work for free: the next month's on us. No fine print.
Read the Guarantee↗