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Lead Generation · Built for performance

Lead generation for home services.

Plumbing, HVAC, roofing, electrical, landscaping. Phone-ringing leads — not form fills that go nowhere.

15-min discovery call Month-to-month 90-day ROAS guarantee
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Day ROAS Guarantee
What's Included

Everything you need to scale lead generation.

No add-ons, no surprises — the full Lead Generation program.

📞

Google Ads Search + Local Service Ads (LSA) setup

Google Ads Search + Local Service Ads (LSA) setup

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Meta + YouTube remarketing for service-area coverage

🎯

Mobile-first landing pages built for click-to-call

Mobile-first landing pages built for click-to-call

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CallRail call tracking with whisper messages

CallRail call tracking with whisper messages

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CRM integration (Jobber, HousecallPro, ServiceTitan)

Lead-to-booked-job attribution + reporting

Lead-to-booked-job attribution + reporting

90-Day Guarantee

If we don't lift your ROAS, we work free.

Within 90 days, your blended ROAS improves — or we work for free until it does. No fine print.

Read the Guarantee

Serving Salem + the Willamette Valley

  • Salem 97301
  • Salem 97302
  • Salem 97303
  • Salem 97304
  • Salem 97305
  • Salem 97306
  • Salem 97317
  • Keizer 97303
  • Woodburn 97071
  • Silverton 97381
  • Stayton 97383
  • Aurora 97002
  • Hubbard 97032
  • Mt Angel 97362
  • Independence 97351
  • Monmouth 97361
  • Dallas 97338
  • Turner 97392
  • Jefferson 97352
  • Albany 97321
Portland Metro
Why it matters

Where lead generation fits your growth

The brands that win with lead generation treat it as one part of a system, not a silver bullet. We've managed $50M+ in ad spend across 2000+ brands at a 5.2x average ROAS over seven years, and the pattern holds: lead generation performs best when it's wired into the same tracking, offers, and reporting as the rest of your funnel.

That's why a named strategist owns your account end to end and reports on the numbers that move your P&L — booked jobs, blended ROAS, contribution profit — instead of vanity metrics. If lead generation is the right next lever for your business, we'll tell you straight; if it isn't, we'll point you at the channel that is. The 90-day ROAS guarantee keeps that advice honest.

FAQ

Lead Generation FAQ

What's a typical cost per lead?

$40-$80 for home services in Salem area. Varies by trade + season.

Do you integrate with Jobber/HCP?

Yes — direct CRM integrations standard, no manual lead entry.

How fast will my phone start ringing?

Google Ads: 7 days. LSA: 2-4 weeks. SEO: 90 days for compounding lead flow.

Process

Our lead generation process

Built for home services: landing pages, call tracking, and campaigns engineered to put booked jobs on your calendar.

1) Discovery + goals. We map your economics — margins, LTV, capacity — and set a target CPA/ROAS we'll hold the program to.

2) Channel plan. We choose the channel mix that fits your math instead of selling you every service we offer.

3) Tracking + funnel. We fix tracking and the conversion funnel so spend ties to booked revenue end to end.

4) Launch + test. We launch across the chosen channels with clear hypotheses and weekly testing.

5) Scale + report. We scale what hits the target and cut what doesn't, with weekly blended reporting.

Deliverables

What you get with Lead Generation

  • Economics + funnel audit
  • Channel strategy + budget allocation
  • Tracking + attribution setup
  • Landing pages / lead capture
  • Cross-channel campaign management
  • Weekly testing + optimization
  • Blended ROAS / CPA reporting
  • A named strategist owning the whole funnel
Pricing

Lead Generation pricing context

Because this spans channels, pricing is a management fee plus ad spend scoped to the program; most engagements start in the low-to-mid four figures per month. Month-to-month, backed by the 90-day ROAS guarantee.

We publish ranges, not fixed prices, because the right number depends on your spend, goals, and complexity — and we'd rather scope it honestly on a 15-minute call than anchor you to a package that doesn't fit. Every engagement is backed by our 90-day ROAS guarantee.

FAQ

Lead Generation Q&A

What's included in your lead generation service?

You get the full scope above — audit, build, weekly optimization, and reporting — plus a named strategist who actually knows your account, not a rotating ticket queue.

How long until lead generation produces results?

Paid channels can produce results within 1–2 weeks of launch; the bigger gains compound over the first 60–90 days as we test and scale.

How is lead generation priced?

Because this spans channels, pricing is a management fee plus ad spend scoped to the program; most engagements start in the low-to-mid four figures per month. Month-to-month, backed by the 90-day ROAS guarantee.

Do you require a long-term contract?

No. We work month-to-month. The 90-day ROAS guarantee means the work has to earn the next month — that's the whole point.

How are you different from other lead generation agencies?

We specialize in home services and DTC and run paid, SEO, email, and CRO as one system. So your channels reinforce each other instead of four vendors optimizing in silos and blaming each other when numbers slip.

What's the 90-day ROAS guarantee?

Within 90 days your blended ROAS improves — or we work for free until it does. No fine print.

Ready to Scale

Let's grow your slice.

Free 15-minute strategy call. No pitch. Just a real plan you can use either way.

Book a Strategy Call
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