We know what scales in grocery + online.
We know what scales in grocery + online.
Within 90 days, your blended ROAS improves — or we work for free until it does. No fine print.
Read the Guarantee↗Home services: $3K-$10K/mo ad spend. DTC: $5K-$50K/mo. Plus our $2K-$4K/mo management fee.
First leads or sales within 14 days. Profitable scale typically 90 days.
Yes — we serve nationally. About 60% of our clients are outside Oregon.
Scaling a dtc cpg + food brand profitably is a margin game, not a spend game. We've managed $50M+ in ad spend across 2000+ brands at a 5.2x average ROAS, and the DTC playbook rarely changes: feed the acquisition channels great creative, capture bottom-funnel intent, and let email and CRO carry profitability.
1) Build the creative engine. Most CPG and food brands don't have a targeting problem — they have a creative problem. We run a weekly testing cadence of UGC, static, and video so winning concepts keep compounding instead of fatiguing your one good ad.
2) Capture and defend intent. Google Shopping and Performance Max catch shoppers who are ready to buy, and branded search stops competitors from poaching the customers your top-funnel ads created.
3) Monetize with email and CRO. Klaviyo flows and conversion work on your product and checkout pages lift LTV and MER, so you can actually afford to scale acquisition instead of buying unprofitable revenue.
There's no universal channel — the right mix for CPG and food brands depends on margin, ticket size, and buying intent. Here's where we typically start, and why each earns its place:
| Channel | Why it works for dtc cpg + food |
|---|---|
| Meta (Advantage+) | Primary acquisition engine for most DTC brands. Creative volume and testing cadence separate winners from money pits. |
| Google Shopping / Performance Max | Captures bottom-funnel shopping intent and defends your branded search. |
| TikTok Ads | Lower-funnel discovery and UGC-driven scale, especially for younger demos and impulse categories. |
| Klaviyo email + SMS | Lifecycle flows (welcome, abandonment, post-purchase, win-back) that typically drive 25–40% of DTC revenue. |
| CRO on PDP + checkout | Lifts conversion rate so every dollar of paid traffic works harder before you spend more. |
These are typical ranges we see across our portfolio for CPG and food brands. Treat them as goalposts, not guarantees — your real numbers depend on market, margin, offer, and how fast you handle demand. We set concrete targets with you on the first call.
| Metric | Typical range |
|---|---|
| Blended MER | focus metric; margins are thin |
| AOV | $30–$60 |
| Subscription | drives profitability |
| Email % of revenue | 25–40% |
Where we'd start with your dtc cpg + food brand depends on the bottleneck. If traffic is fine but conversion is weak, we lead with CRO and email before pouring in more spend. If the funnel converts but you've plateaued, we rebuild the creative engine and open new channels. You get one team across paid, email, and CRO — and the 90-day ROAS guarantee behind it.
Most CPG and food brands run a management fee plus ad spend sized to capacity. We'd rather start lean, prove ROAS, and scale than push a budget you can't fill.
Paid social and shopping can produce sales within 1–2 weeks once creative is live; email flows and CRO compound over the following 30–90 days.
No — we're based in Salem but work nationally; about 60% of our clients are outside Oregon. Local clients get in-person sessions, and everyone gets the same playbooks and weekly reporting.
We specialize in two ICPs — home services and DTC — so dtc cpg + food isn't a side service we're learning on your dime. You get one team running paid, SEO, email, and CRO as a single system instead of four vendors pointing fingers.
Within 90 days your blended ROAS improves — or we work for free until it does. No fine print. It exists because we'd rather earn the relationship than trap you in a contract.
Free 15-minute strategy call. No pitch. Just a real plan you can use either way.
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