Marketing for cpg + food dtc.

Scaling a dtc cpg + food brand profitably is a margin game, not a spend game. We've worked across $50M+ in ad spend across 2000+ brands, and the DTC playbook rarely changes: feed the acquisition channels great creative, capture bottom-funnel intent, and let email and CRO carry profitability.

1) Build the creative engine. Most CPG and food brands don't have a targeting problem, they have a creative problem. We run a weekly testing cadence of UGC, static, and video so winning concepts keep compounding instead of fatiguing your one good ad.

2) Capture and defend intent. Google Shopping and Performance Max catch shoppers who are ready to buy, and branded search stops competitors from poaching the customers your top-funnel ads created.

3) Monetize with email and CRO. Klaviyo flows and conversion work on your product and checkout pages lift LTV and MER, so you can actually afford to scale acquisition instead of buying unprofitable revenue.

There's no universal channel, the right mix for CPG and food brands depends on margin, ticket size, and buying intent. Here's where we typically start, and why each earns its place:

These are typical ranges we see across our portfolio for CPG and food brands. Treat them as goalposts, not guarantees, your real numbers depend on market, margin, offer, and how fast you handle demand. We set concrete targets with you on the first call.

Where we'd start with your dtc cpg + food brand depends on the bottleneck. If traffic is fine but conversion is weak, we lead with CRO and email before pouring in more spend. If the funnel converts but you've plateaued, we rebuild the creative engine and open new channels. You get one team across paid, email, and CRO, and the 90-day ROAS guarantee behind it.