Beauty in practice · NUDE Envie
See the work behind the numbers.
Read the full context behind a 61% reduction in cost per order while scaling ad spend.
Explore the case study ↗Clean beauty to grooming kits. Lift AOV with bundling + replenishment.
Read the full context behind a 61% reduction in cost per order while scaling ad spend.
Explore the case study ↗Clean beauty to grooming kits. Lift AOV with bundling + replenishment.
30 clients, max. Boutique on purpose.
No house structure. We pick the one that fits your account.
Not at our kickoff number by day 60? We change the plan at no extra cost.
Home services: $3K-$10K/mo ad spend. DTC: $5K-$50K/mo. Plus our management fee, $1,500 to $5,000/mo depending on how many channels we run.
First leads or sales within 14 days. Profitable scale typically 90 days.
Yes, we serve nationally. About 60% of our clients are outside Oregon.
Scaling a dtc beauty brand profitably is a margin game, not a spend game. We've worked across $50M+ in ad spend across 2000+ brands, and the DTC playbook rarely changes: feed the acquisition channels great creative, capture bottom-funnel intent, and let email and CRO carry profitability.
1) Build the creative engine. Most beauty and skincare brands don't have a targeting problem, they have a creative problem. We run a weekly testing cadence of UGC, static, and video so winning concepts keep compounding instead of fatiguing your one good ad.
2) Capture and defend intent. Google Shopping and Performance Max catch shoppers who are ready to buy, and branded search stops competitors from poaching the customers your top-funnel ads created.
3) Monetize with email and CRO. Klaviyo flows and conversion work on your product and checkout pages lift LTV and MER, so you can actually afford to scale acquisition instead of buying unprofitable revenue.
There's no universal channel, the right mix for beauty and skincare brands depends on margin, ticket size, and buying intent. Here's where we typically start, and why each earns its place:
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| Channel | Why it works for dtc beauty |
|---|---|
| Meta (Advantage+) | Primary acquisition engine for most DTC brands. Creative volume and testing cadence separate winners from money pits. |
| Google Shopping / Performance Max | Captures bottom-funnel shopping intent and defends your branded search. |
| TikTok Ads | Lower-funnel discovery and UGC-driven scale, especially for younger demos and impulse categories. |
| Klaviyo email + SMS | Lifecycle flows (welcome, abandonment, post-purchase, win-back) that typically drive 25 to 40% of DTC revenue. |
| CRO on PDP + checkout | Lifts conversion rate so every dollar of paid traffic works harder before you spend more. |
These are typical ranges we see across our portfolio for beauty and skincare brands. Treat them as goalposts, not guarantees, your real numbers depend on market, margin, offer, and how fast you handle demand. We set concrete targets with you on the first call.
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| Metric | Typical range |
|---|---|
| Blended ROAS / MER | 2 to 4x |
| AOV | $30 to $70 |
| Site conversion rate | 2 to 4% |
| Subscription / repeat | key LTV lever |
Where we'd start with your dtc beauty brand depends on the bottleneck. If traffic is fine but conversion is weak, we lead with CRO and email before pouring in more spend. If the funnel converts but you've plateaued, we rebuild the creative engine and open new channels. You get one team across paid, email, and CRO.
Free 15-minute strategy call. No pitch. Just a real plan you can use either way.
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