Emergency callouts + recurring quarterly contracts. Grow LTV via subscription.
Emergency callouts + recurring quarterly contracts. Grow LTV via subscription.
Within 90 days, your blended ROAS improves — or we work for free until it does. No fine print.
Read the Guarantee↗Home services: $3K-$10K/mo ad spend. DTC: $5K-$50K/mo. Plus our $2K-$4K/mo management fee.
First leads or sales within 14 days. Profitable scale typically 90 days.
Yes — we serve nationally. About 60% of our clients are outside Oregon.
Growing a pest control business isn't about more impressions — it's about more booked jobs at a cost that still leaves you margin. We've managed $50M+ in ad spend across 2000+ brands over seven years, and the home-services playbook is consistent every time: capture high-intent demand fast, own the local map, and never let a past customer go cold.
1) Capture demand. We stand up Google Search and Local Service Ads on your highest-margin services first, with call tracking wired in so every dollar ties to a booked job, not just a click. Bad-fit clicks get negative-keyworded out within the first two weeks so your budget concentrates on jobs you actually want.
2) Own the local map. We optimize your Google Business Profile and build service-area pages so you rank in the map pack and "near me" organic results. As that organic visibility grows, your blended cost-per-lead drops because more calls come in free.
3) Compound with retention. We layer Meta retargeting plus email and SMS to reactivate past customers for repeat and seasonal work. For pest control companies, that existing-customer list is the cheapest revenue you'll book all year — most agencies ignore it.
There's no universal channel — the right mix for pest control companies depends on margin, ticket size, and buying intent. Here's where we typically start, and why each earns its place:
| Channel | Why it works for pest control |
|---|---|
| Google Search Ads | Captures high-intent "near me" demand the moment someone needs you. Usually the fastest path to booked jobs. |
| Local Service Ads (Google Guaranteed) | Pay-per-lead, top-of-page placement with the Google Guaranteed badge. Often the lowest cost-per-lead channel for home services. |
| Google Business Profile + Local SEO | Wins the map pack and "near me" organic results so you keep getting calls after the ad budget is spent. |
| Meta retargeting | Stays in front of people who visited but didn't call, plus lookalikes of your past customers. |
| Email + SMS follow-up | Reactivates past customers for repeat and seasonal work — the cheapest revenue you'll book all year. |
These are typical ranges we see across our portfolio for pest control companies. Treat them as goalposts, not guarantees — your real numbers depend on market, margin, offer, and how fast you handle demand. We set concrete targets with you on the first call.
| Metric | Typical range |
|---|---|
| Cost per lead | $20–$60 |
| Lead-to-booked rate | 30–50% |
| Recurring LTV | high — recurring plans drive the economics |
| Typical ad spend | $3K–$10K/mo |
Where we'd start with your pest control brand depends on capacity: if you can take more calls tomorrow, we lead with paid search and LSAs for speed. If you're booked solid but margins are thin, we lead with SEO and retention to lower cost-per-lead before scaling spend. Either way you get one team, weekly reporting you can read in five minutes, and the 90-day ROAS guarantee behind the work.
Most pest control companies we work with run a management fee plus ad spend, usually in the $3K–$10K/mo range. We'd rather start lean, prove ROAS, and scale than push a budget you can't fill.
Paid search and Local Service Ads can produce leads in 7–14 days; SEO and the map pack typically take 60–90 days to compound.
No — we're based in Salem but work nationally; about 60% of our clients are outside Oregon. Local clients get in-person sessions, and everyone gets the same playbooks and weekly reporting.
We specialize in two ICPs — home services and DTC — so pest control isn't a side service we're learning on your dime. You get one team running paid, SEO, email, and CRO as a single system instead of four vendors pointing fingers.
Within 90 days your blended ROAS improves — or we work for free until it does. No fine print. It exists because we'd rather earn the relationship than trap you in a contract.
Free 15-minute strategy call. No pitch. Just a real plan you can use either way.
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