Turn an audience into a business. Products, owned channels, and income that survives an algorithm change.
Reach is rented. Email lists, products, and paid acquisition are owned. We build the layer underneath the following so the income survives a bad quarter on the algorithm.
Email and SMS capture from every platform you post on. A follower is a lease. A subscriber is an asset you keep.
Merch, digital products, supplements, courses. Storefront, funnel, and launch calendar, built to hold up on drop day when traffic spikes.
Your best organic post is a proven ad. We put budget behind winners instead of producing new creative from scratch and hoping.
Actual numbers, real audience data, and rates that reflect what you are worth. Most creators underprice because they cannot show the data.
Which video actually produced the sale. Link tracking, UTMs, and post-purchase surveys so you can repeat what worked instead of guessing.
Posting output is not steady and neither is income. A list smooths it out, and it is the only channel that does not depend on someone else's ranking.
Within 90 days, your blended ROAS improves, or we work for free: the next month's on us. No fine print.
Read the Guarantee↗Smaller than most people think, if it is engaged and specific. Ten thousand engaged followers in a defined niche will outsell two hundred thousand general ones. What matters is whether they buy, not the follower count.
No, we are not a talent agency and will not pretend to be. We build the media kit, the audience data, and the owned channels that make you worth more to the brands you are already talking to.
Yes, and that is usually where the real margin is. Your own product keeps 100% of the revenue instead of a sponsorship fee, and paid traffic works better when the creative is already proven organically.
Yes, first-hand. Jim runs a golf creator account (@imjimboslice) and we produce golf UGC for brands, so that corner of the market is not theory for us.
Email and lifecycle starts at $400/mo, paid ads start at $750/mo lean or $2,000/mo core, and a store or funnel build starts at $1,500 template or $4,500 custom. Most creators start with the store and email before paid.
A large following and a real business are different things, and plenty of creators have the first without the second. We have worked across $50M+ in ad spend for 2000+ brands over twelve years, and the work with creators is mostly about converting rented attention into owned assets before the platform changes its mind.
1) Capture the audience you do not own. Every platform you post on can change its distribution overnight, and you have no recourse when it does. Email and SMS capture turns a follower into a contact you keep, and it is the single most valuable thing most creators are not doing.
2) Give them something to buy. Sponsorships pay once and depend on someone else's budget. A product line, digital or physical, pays repeatedly and keeps the margin. We build the storefront, the funnel, and the launch calendar around your actual posting rhythm.
3) Put budget behind proven winners. Your best organic post is already a tested ad with real engagement data. Amplifying what worked is faster and cheaper than producing new creative and hoping, and it is where most creator ad accounts should start.
The mix depends on where your audience already is, whether you are selling your own product or someone else's, and how spiky your traffic is. Here is where we typically start:
| Channel | Why it earns its place |
|---|---|
| Email and SMS | The only channel you own outright. Smooths income across quiet months and does not depend on anyone else's ranking decisions. |
| Meta and Instagram | Best for amplifying proven organic creative and for retargeting the people who watched but did not buy. |
| TikTok | Where discovery still happens fastest for most creators. Spark Ads on your own organic posts usually outperform anything purpose-built. |
| Your storefront | Shopify or equivalent, built to survive a drop-day traffic spike. A store that falls over during your one big launch window costs more than a year of ad spend. |
| Attribution and tracking | Link tracking, UTMs, and post-purchase surveys so you know which video sold the product. Without it you are guessing at what to make next. |
We do not publish invented benchmarks. These are the inputs that decide what is worth building, and follower count is not one of them.
| Input | Why it drives the plan |
|---|---|
| Engaged audience size | Not followers. The people who watch to the end, reply, and click. Ten thousand of these outsell two hundred thousand passive ones, consistently. |
| Email list size and growth rate | The clearest measure of whether attention is becoming an asset. If this number is flat while followers grow, the business is not compounding. |
| Revenue per subscriber | What your list is actually worth per send. This is the number that tells you whether a product launch is viable before you fund it. |
| Posting cadence | Traffic is spiky and tied to your output. Budget and launch planning have to match your real schedule, not an idealized one. |
| Our fees | Email from $400/mo, paid ads from $750/mo lean or $2,000/mo core, store or funnel builds from $1,500 template or $4,500 custom. |
Where we would start depends on what you already have. No list means email capture comes first, because everything else is more profitable once it exists. A list but no product means we build the offer. Product and list already in place means we turn on paid and scale what is proven. Either way you get weekly reporting and the 90-day ROAS guarantee behind the work.
Free 15-minute strategy call. No pitch. Just a real plan you can use either way.
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