You do not need a $220,000 CMO. You need someone who has spent a decade running growth to own your number, direct your channels and tell you the truth every week.
Most founders do not have a marketing problem. They have an ownership problem.
You have an agency, a freelancer, maybe a junior marketer. Everyone reports activity. Nobody reports revenue. When a channel stalls, the answer is always that it needs more time or more budget.
A fractional CMO fixes the org chart, not just the ad account. I sit above your vendors and your team, set the strategy, hold everyone to a number, and give you one place to look when you want to know if marketing is working.
Where the growth comes from next quarter, which segments to chase, and what you say to win them. Written down, not implied.
I manage your agencies, freelancers and in-house marketers against targets. One throat to choke, and it is mine.
Channel mix, budget allocation and creative direction across Meta, Google, TikTok and YouTube. I have advised on more than $50M in spend.
The offer, the landing page, the follow up. Most accounts do not have a traffic problem, they have a conversion problem.
One dashboard with the handful of numbers that actually predict revenue, plus a forecast you can plan hiring against.
A standing meeting and a short written report. What moved, what did not, what changes this week.
A full time CMO. Base plus bonus plus equity, three months to hire, three months to ramp. You find out in month six whether it worked.
An agency alone. Good at executing a channel. Not accountable for your P&L, and structurally unable to tell you to spend less.
A fractional CMO. Senior judgment on a monthly retainer, starting this month, cancellable when you no longer need it. You get the decisions without the headcount.
I am Jimmy Smith. Twelve years in sales and paid media. I have advised on more than $50 million in ad spend across 2,000 brands, trained over 200 sales reps and made more than 80,000 cold calls. I have worked with Fortune 500s, Inc 5000 companies and startups with nothing but a logo.
I also run Slice of the Pie, a performance marketing agency in Keizer, Oregon. That matters for one reason: I am still in the accounts every week. I am not a former operator selling frameworks from a keynote stage.
It depends on scope and how many channels and vendors you want me running. The free audit tells us both what you actually need, then I quote it. No packages you have to squeeze into.
No. Most of the time I keep them and manage them properly. If they are the problem, the audit will make that obvious and I can help you replace them.
A standing weekly review, direct access between meetings, and monthly deep work on strategy and creative. You are not buying hours, you are buying ownership of the outcome.
Founders already spending on marketing who need it run properly. If you are not spending yet, an audit or a project is a better first step than a retainer.
Then I will tell you, and I will match you with one. That is a separate service: agency matching.
A free audit of your funnel, ads and offer. You get the findings either way, whether or not we work together.
Sometimes the answer is a better agency, not a growth leader. I have spent since 2014 building relationships with strong agencies across paid, SEO, email, web and CRO, and I will match you with one at no cost to you. See how agency matching works.
Free 15-minute strategy call. No pitch. Just a real plan you can use either way.
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