Clubs, apparel, training aids, and accessories. Creative-led acquisition for a buyer who researches obsessively and then buys on feel.
High AOV, severe seasonality, and a category where the product demo is the ad. We build the creative pipeline and the lifecycle that turns a first order into a bag full of your gear.
Ball flight, sound, and feel sell golf gear. Studio product shots do not. We run a video-first testing pipeline built around demonstration.
Golf has one of the most engaged creator ecosystems in sport. We source, brief, and license content instead of paying for one-off posts that disappear.
A $400 driver needs a longer runway than a $30 glove. Structure and retargeting that respect how long this buyer actually takes.
Shaft, flex, loft, lie. If a buyer cannot self-select in under a minute they leave. We fix the product page before we scale spend into it.
Welcome, abandonment, post-purchase, and the seasonal re-engagement that fires when courses open in your buyer's climate.
Golf revenue is not flat. Spend follows season openers, major weeks, and holiday gifting instead of being spread evenly across a year.
Within 90 days, your blended ROAS improves, or we work for free: the next month's on us. No fine print.
Read the Guarantee↗Two ways that change the whole plan. Seasonality is severe in most of the country, and the buyer is unusually well informed. Vague benefit claims get ignored here. Specs, testing, and real ball data convert.
$5K/mo is a realistic floor for a golf brand, because you need enough data inside a short season to learn anything. Profitable scale usually starts around $15K to $25K/mo.
Yes. We run a creator network and produce golf content directly. Packages run $500 for a single piece to $1,750 for a full set, and ads management is priced separately.
Yes. Most golf brands need both, and the two channels cannibalize each other if nobody is watching. We manage them together and report on blended performance.
Paid ads start at $750/mo lean, $2,000/mo core, and $4,000/mo at scale. Email and Klaviyo start at $400/mo. Most brands run a paid plus email combination.
Golf e-commerce has two problems most DTC categories do not: a season that can cut your selling window in half, and a buyer who knows more about the product than your copywriter does. We have worked across $50M+ in ad spend for 2000+ brands over twelve years, and in this category the plan always starts with demonstration.
1) Make the demo the ad. Golf gear sells on ball flight, sound, and feel. We build a video-first creative pipeline shot on a range or a course, not in a studio, and we test it weekly. Static product photography has its place in retargeting, but it rarely wins cold traffic in this category.
2) Fix the product page before scaling. Shaft, flex, loft, lie, and hand. If a buyer cannot self-select in under a minute they leave, and that failure looks exactly like a traffic problem in your reporting. We audit and fix the path from ad to add-to-cart first, because spend poured into a page that cannot convert just buys you a more expensive lesson.
3) Own the season and the list. Revenue in golf is not flat, and treating it as flat is the most common budgeting mistake here. We plan spend around season openers, major weeks, and holiday gifting, and we build the Klaviyo lifecycle that reactivates last year's buyers the week their courses reopen.
The right mix depends on average order value, whether you sell hard goods or apparel, and how much creative you can realistically produce. Here is where we typically start:
| Channel | Why it earns its place |
|---|---|
| Meta and Instagram | The primary engine for most golf brands. Demonstration video plus creator content, with retargeting sized to a research window measured in weeks, not hours. |
| YouTube | Where golfers actually research equipment. Long-form review and demo content works here in a way it does not on any other platform in this category. |
| Google Search and Shopping | Captures the buyer who has already decided what they want. Non-negotiable for branded defense once creators start talking about you. |
| Creator partnerships | Golf has one of the most engaged creator ecosystems in sport. Licensed creator content used as paid creative usually outperforms anything produced in-house. |
| Klaviyo email and SMS | Welcome, abandonment, post-purchase, and the seasonal re-engagement that fires when the buyer's local courses open. Carries margin that paid acquisition gives away. |
We do not publish invented benchmarks. These are the inputs we use to set real targets with you on the first call, because a category average from a different climate and a different price point would be worse than no number at all.
| Input | Why it drives the plan |
|---|---|
| Average order value | A $400 driver and a $30 glove need completely different funnels, ad structures, and patience. AOV sets almost everything else in the plan. |
| Repeat and attach rate | Golfers buy in sets. If a driver buyer comes back for a fairway wood or apparel, first-order acquisition can run much closer to break-even than it could otherwise. |
| Season length | Your buyers' climate, not yours. A brand selling mainly into the southern US has a very different budget curve than one selling into the Midwest. |
| Creative capacity | How many new video concepts you can produce or license per month. In this category, creative volume is usually the real ceiling on spend, not budget. |
| Our fees | Paid ads from $750/mo lean, $2,000/mo core, $4,000/mo at scale. Email from $400/mo. Golf content from $500 to $1,750 per package. |
Where we start depends on what is actually broken. If the product page converts and creative is thin, we lead with the content pipeline. If creative is strong and the page leaks, we fix conversion first so the spend has somewhere to land. Either way you get one team, weekly reporting, and the 90-day ROAS guarantee behind it.
Free 15-minute strategy call. No pitch. Just a real plan you can use either way.
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