Marketing math, without the guesswork.
Free calculators built by a 12-year agency that runs $50M+ in ad spend. No email gate. No fluff. Just the math you should already be doing every Monday.
Meta Ads Slice Machine
Plot every Meta ad by CPA and spend. A Poisson confidence model draws your kill line and your scale line, so you know exactly which ads to cut and which to pour budget into.
ROAS Calculator
Return on Ad Spend. Revenue ÷ ad spend. The number every CFO actually looks at. With break-even ROAS and target ROAS modes.
MER Calculator
Marketing Efficiency Ratio. Total revenue ÷ total marketing spend. The metric that survives iOS 17 attribution loss.
CPM Calculator
Cost per 1,000 impressions. Compare Meta vs Google vs LinkedIn vs TikTok. Includes vertical benchmarks.
CPC Calculator
Cost per click. From spend & clicks, or from CPM & CTR. With 2026 channel benchmarks built in.
CAC + LTV Calculator
Customer Acquisition Cost vs Lifetime Value. The 3:1 LTV:CAC ratio test every SaaS and DTC brand should pass.
UTM Builder
Build clean tracking URLs with proper UTM parameters. Pre-loaded with our naming convention. Copy with one click.
Marketing Budget Calculator
What should you spend on marketing? Industry-specific benchmarks by revenue and growth stage.
Marketing Audit Checklist
87-point self-audit. Score your funnel, tracking, and creative against agency-grade standards.