High-ticket programs sold on trust. Booked calls that show up and qualify, not lead magnets that go nowhere.
Most coaching marketing fails at the offer, not the targeting. We pressure-test what you sell and who it is for before spending a dollar on traffic.
A vague transformation promise cannot be rescued by better audiences. We define who it is for and what it produces before anything launches.
We optimize for calls that show up and qualify, and we report show rate and close rate, because a calendar full of no-shows is not pipeline.
Webinars, VSLs, and email sequences do the actual selling for a high-ticket program. Ads only buy the attention that gets someone into them.
Cold traffic on Meta and YouTube for the problem-aware buyer, search for the ones already looking for you by name. Different jobs, different budgets.
Most high-ticket buyers do not close in week one. The list is the asset, and the follow-up is where the revenue actually shows up.
Income and results claims are the fastest way to get an ad account restricted. We write copy that converts without putting your account at risk.
Within 90 days, your blended ROAS improves, or we work for free: the next month's on us. No fine print.
Read the Guarantee↗No, and anyone who does before seeing your offer is guessing. What we guarantee is a 25% blended ROAS lift within 90 days, or we work for free: the next month's on us.
Yes, but expect the first 60 days to be about learning which message lands. Paid traffic pointed at an untested offer is expensive tuition, so we budget for it honestly instead of promising month-one profit.
$3K/mo is a realistic floor for a high-ticket offer, because you need enough call volume to judge whether the offer or the traffic is the problem. Below that, the data takes too long to read.
Paid ads start at $750/mo lean, $2,000/mo core, and $4,000/mo at scale. Email starts at $400/mo. Funnel and landing page builds start at $1,500 for a template and $4,500 for custom.
We build the funnel, pages, email, and ads around it, and we will write and structure the script. You deliver it, because in this category the buyer is buying you.
Most coaching and consulting campaigns are not failing because of targeting. They are failing because the offer is vague, the buyer is undefined, or the program is priced where nobody can decide. We have worked across $50M+ in ad spend for 2000+ brands over twelve years, and with high-ticket coaching we start upstream of the ad account.
1) Pressure-test the offer. Who is it for, what does it produce, and why now. A vague transformation promise cannot be rescued by better audiences or more budget, and paid traffic simply finds the weakness faster. We do this before launch because it is far cheaper than discovering it in month three.
2) Build the asset that does the selling. High-ticket programs are sold by webinars, VSLs, long-form email, and the call itself. Ads only buy attention. If there is no asset carrying the argument, the ads will produce cheap leads that never convert and everyone will blame the traffic.
3) Optimize for calls that close. We report booked calls, show rate, and close rate rather than form fills, because a full calendar of unqualified no-shows looks like success in an ad dashboard and like failure in the bank account.
The mix depends on ticket size, whether you have an audience already, and how much content you can produce. Here is where we typically start:
| Channel | Why it earns its place |
|---|---|
| Meta and Instagram | The workhorse for problem-aware cold traffic. Best paired with a long-form asset, because the platform is good at attention and poor at closing a high-ticket sale on its own. |
| YouTube | The strongest channel for a high-ticket offer that needs explanation. Longer to get right, but the buyer arrives far more convinced. |
| Google Search Ads | Captures people already searching for a solution or for you by name. Lower volume, much higher intent, and it defends your brand from competitors bidding on it. |
| Where most high-ticket revenue actually closes, because these buyers rarely decide in week one. The list is the durable asset in this business. | |
| Organic content | Builds the trust that makes the paid traffic cheaper. Slow, compounding, and the thing most coaches abandon right before it starts working. |
We do not publish invented benchmarks. These are the inputs we use to build a real target with you, because a cost per lead means nothing without the numbers behind it.
| Input | Why it drives the plan |
|---|---|
| Program price | A $2,000 program and a $25,000 engagement need completely different funnels. Higher tickets can support far more expensive leads and usually require a call. |
| Call show rate | The quietest killer in this category. If a third of booked calls never appear, your real cost per opportunity is far above what the ad platform reports. |
| Close rate on qualified calls | This is a sales skill, not a marketing metric. If it is low, more traffic makes the problem more expensive rather than solving it. |
| Delivery capacity | How many clients you can serve well. Marketing that outruns delivery produces refunds and bad word of mouth, which costs more than the growth was worth. |
| Our fees | Paid ads from $750/mo lean, $2,000/mo core, $4,000/mo at scale. Email from $400/mo. Funnel builds from $1,500 template or $4,500 custom. |
Where we would start depends on what exists. If the offer is proven and you have sold it before, we lead with paid traffic and a call funnel. If it is new or has never been sold at this price, we start with the offer and the sales asset, because spending into an untested offer is the fastest way to conclude that ads do not work. Either way you get weekly reporting and the 90-day ROAS guarantee behind the work.
Free 15-minute strategy call. No pitch. Just a real plan you can use either way.
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