Fire & smoke restoration marketing that earns the bigger jobs.
Fire losses are higher-ticket and more considered than water, trust and reputation drive the decision. We build the visibility and credibility that win them.
Fire work is won on trust, not just speed.
A fire is traumatic and expensive, and the homeowner (and their adjuster) is choosing who to trust with a large, multi-stage job, mitigation, smoke and odor removal, contents, and reconstruction. Reviews, reputation, and a credible online presence matter far more here than in a routine water call.
So the marketing mix shifts: we still capture emergency intent with Google Ads and LSAs, but we lean harder into review generation, local SEO, and reputation so you show up as the obvious, trusted choice, and we keep you in front of the agents and adjusters who refer the biggest jobs.
Because these are longer-cycle decisions, we add Meta retargeting and follow-up so you stay top-of-mind from the first call through the signed estimate.
How we win fire & smoke jobs
Visibility plus credibility, the combination that closes higher-ticket losses.
Emergency Search + LSAs
Top placement for "fire damage restoration" and "smoke cleanup near me," with the Google Guaranteed badge for instant trust.
Review generation
Automated review requests after every job so your star count and recency climb, the biggest lever on both ranking and close rate.
Local SEO & authority
Service-area pages and citations that make you the credible local name over the national franchise. SEO →
Adjuster & agent nurture
Email and referral campaigns that keep you top-of-mind with the people who place large losses. Email →
Meta retargeting
Stay in front of considered buyers through a longer decision so you don't lose the job to follow-up. Meta Ads →
Attribution to booked jobs
Call tracking and CRM so every fire lead ties to a real, closed loss, not a vanity click.
No house playbook. Yours.
30 clients, max. Boutique on purpose.
No house structure. We pick the one that fits your account.
Not at our kickoff number by day 60? We change the plan at no extra cost.