Fire & smoke restoration marketing that earns the bigger jobs.
Fire losses are higher-ticket and more considered than water — trust and reputation drive the decision. We build the visibility and credibility that win them.
Fire work is won on trust, not just speed.
A fire is traumatic and expensive, and the homeowner (and their adjuster) is choosing who to trust with a large, multi-stage job — mitigation, smoke and odor removal, contents, and reconstruction. Reviews, reputation, and a credible online presence matter far more here than in a routine water call.
So the marketing mix shifts: we still capture emergency intent with Google Ads and LSAs, but we lean harder into review generation, local SEO, and reputation so you show up as the obvious, trusted choice — and we keep you in front of the agents and adjusters who refer the biggest jobs.
Because these are longer-cycle decisions, we add Meta retargeting and follow-up so you stay top-of-mind from the first call through the signed estimate.
How we win fire & smoke jobs
Visibility plus credibility — the combination that closes higher-ticket losses.
Emergency Search + LSAs
Top placement for "fire damage restoration" and "smoke cleanup near me," with the Google Guaranteed badge for instant trust.
Review generation
Automated review requests after every job so your star count and recency climb — the biggest lever on both ranking and close rate.
Local SEO & authority
Service-area pages and citations that make you the credible local name over the national franchise. SEO →
Adjuster & agent nurture
Email and referral campaigns that keep you top-of-mind with the people who place large losses. Email →
Meta retargeting
Stay in front of considered buyers through a longer decision so you don't lose the job to follow-up. Meta Ads →
Attribution to booked jobs
Call tracking and CRM so every fire lead ties to a real, closed loss — not a vanity click.
If we don't lift your ROAS, we work free.
Within 90 days, your blended ROAS improves — or we work for free: the next month's on us. No fine print.
Read the Guarantee↗Based in Salem — serving restoration companies nationwide
- Salem 97301
- Salem 97302
- Salem 97303
- Keizer 97303
- Woodburn 97071
- Silverton 97381
- Stayton 97383
- Independence 97351
- Monmouth 97361
- Dallas 97338
- Albany 97321
Common questions
How is fire restoration marketing different from water damage?
Fire jobs are higher-ticket and more considered, so reputation, reviews, and follow-up matter more. We still capture emergency intent, but we weight the mix toward trust-building and staying top-of-mind through a longer decision.
How long until I see fire restoration leads?
Paid search and LSAs can produce calls in 7–14 days. Review generation and SEO compound over 60–90 days and keep lowering your cost-per-lead.
Do you market smoke and odor cleanup too?
Yes — smoke and odor work is captured in the same coordinated campaigns as fire, since they're almost always the same job.
What's the guarantee?
Within 90 days your blended ROAS improves — or we work for free: the next month's on us. No fine print.