Fill the tee times nobody is booking, grow membership, and win the outings and weddings that carry your margin.
Saturday at 8am books itself. We market the inventory that actually needs help: weekday mornings, twilight, shoulder season, and the event calendar.
Separate campaigns and offers for the times that sit empty, instead of one budget spread across a week that does not need it.
Membership is a months-long decision. We run a nurture path from first inquiry to signed member, not a single form fill and a follow-up call.
The highest-margin revenue on the property. Dedicated pages, real RFP forms, and follow-up that does not go cold in the inbox.
Most golfers search on the way. Photos, reviews, and posts on your GBP decide who ends up in your parking lot.
GolfNow, foreUP, Lightspeed, Club Caddie. We track the booked round, not just the click, so you know what a round costs to sell.
Short-form video that shows the course instead of describing it. Our golf creator packages run $500 to $1,750 depending on volume.
Within 90 days, your blended ROAS improves, or we work for free: the next month's on us. No fine print.
Read the Guarantee↗Paid ads management starts at $750/mo for a single lean channel, $2,000/mo for our core program, and $4,000/mo at scale. Local SEO starts at $500/mo. Most courses run $2K to $8K/mo in ad spend on top of management.
That is the main job. Weekend prime time usually sells itself, so we build separate campaigns, offers, and audiences for the dayparts that sit empty, and we measure rounds booked rather than impressions.
Yes. A membership or a wedding is worth many times what a single round is worth, so each gets its own landing page, form, and follow-up sequence rather than sharing the tee time funnel.
Third-party tee time marketplaces sell your inventory at a discount and keep the customer relationship. Direct booking keeps the margin and the email address. We build that direct channel alongside what you already do.
Yes. We are based in Salem and know Pacific Northwest golf well, but this playbook travels. About 60% of our clients are outside Oregon.
Growing a golf course is not about impressions, it is about rounds, members, and events booked at a cost that still leaves margin. We have worked across $50M+ in ad spend for 2000+ brands over twelve years, and at a course the pattern is consistent: sell the inventory that does not sell itself, own the local search, and stop letting past golfers go cold.
1) Sell the unsold inventory. We start by separating the tee sheet into what sells on its own and what does not. Weekend prime time rarely needs help. Weekday mornings, twilight, and shoulder season do, and they get their own campaigns, offers, and audiences so budget is not wasted defending times that were already full.
2) Own the local map. Most rounds begin with a phone and a map. We optimize your Google Business Profile, keep photos and posts current, build review velocity, and put service-area content behind it. As that visibility compounds, a share of the demand you are currently buying starts arriving free.
3) Compound with membership and events. A single round is the smallest thing you sell. Memberships and events are worth many multiples of it, so each gets a dedicated page, form, and follow-up sequence, and your existing golfer list gets emailed rather than ignored. That list is the cheapest revenue on the property.
There is no universal channel. The right mix for a course depends on how much unsold inventory you carry, whether you are chasing members or rounds, and how strong your event calendar already is. Here is where we typically start and why each earns its place:
| Channel | Why it earns its place |
|---|---|
| Google Search Ads | Catches "golf near me" and "tee times" at the moment someone is deciding where to play today. Fastest path to filling a specific daypart. |
| Google Business Profile and local SEO | Most rounds start with a map search. Photos, reviews, and posts decide who shows up, and unlike ads it does not cost you per click. |
| Meta and Instagram | Where course photography actually works. Best for twilight and weekday offers, league signups, and getting event inquiries from people who were not searching. |
| Email and SMS | Past golfers and members are the cheapest rounds you will sell all year. Most courses collect the addresses and then never use them. |
| Short-form video | Shows conditions and layout in a way a still photo cannot. Drives both play and event inquiries, and the content keeps working long after the spend stops. |
We do not publish invented benchmarks. What follows is the structure we use to set real targets with you on the first call, using your numbers rather than a category average that may have nothing to do with your market.
| Input | Why it drives the plan |
|---|---|
| Revenue per round | Green fee plus cart, food and beverage, and pro shop. Most courses count only the green fee, which makes paid acquisition look far worse than it actually is. |
| Membership value | Annual dues multiplied by average member tenure. This is what a membership inquiry is genuinely worth, and it is usually many times a single round. |
| Event value | One wedding or corporate outing can be worth more than a hundred rounds, which means an event lead can justify a dramatically higher cost per lead. |
| Unsold inventory | Empty weekday and twilight slots, counted honestly. This is the number the entire plan exists to reduce, and it is the one most courses never measure. |
| Our fees | Paid ads from $750/mo lean, $2,000/mo core, $4,000/mo at scale. Local SEO from $500/mo. Golf content from $500 to $1,750 depending on volume. |
Where we would start depends on your situation. If the tee sheet has real gaps, we lead with paid search and offers built around those specific times for speed. If you are close to full but margin is thin, we lead with local SEO, events, and the golfer list to bring acquisition cost down before scaling spend. Either way you get one team, weekly reporting you can read in five minutes, and the 90-day ROAS guarantee behind the work.
Free 15-minute strategy call. No pitch. Just a real plan you can use either way.
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