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Total impressions delivered in same period
CPM = (Spend ÷ Impressions) × 1,000
$25.00
CPM
$5,000
Ad spend
200,000
Impressions
$25.00
CPM
$20-32
Channel benchmark
Within benchmark, your CPM is healthy for this channel.
Calculate CPM and compare it against 2026 benchmarks for Meta, Google, TikTok, LinkedIn, YouTube, and Reddit. With auto-flagged outliers.
CPM = cost per 1,000 impressions. It measures how expensive it is to put your ad in front of a thousand people on a given channel. CPM rises when audiences are more targeted, when more advertisers compete for the same audience, or when ad quality scores drop. Falling CPMs aren't always good news, they often mean you're reaching cheaper, lower-quality audiences.
Swipe or scroll sideways to compare →
| Channel | Cold prospecting | Retargeting |
|---|---|---|
| Meta Feed (DTC) | $20 to $32 | $8 to $18 |
| Meta Reels | $8 to $14 | $5 to $11 |
| Meta Stories | $10 to $18 | $6 to $13 |
| Google Display | $2 to $8 | $2 to $6 |
| YouTube In-Stream | $8 to $22 | $5 to $15 |
| Google Search | $30 to $120 | $25 to $60 |
| TikTok Feed | $8 to $16 | $5 to $11 |
| LinkedIn Feed | $30 to $70 | $18 to $45 |
| Reddit Feed | $5 to $12 | $3 to $8 |
| $6 to $14 | $4 to $9 | |
| Snapchat | $3 to $9 | $2 to $6 |
CPM is a leading indicator, by the time CPM has crept up 30% over a month, your CPL has already crept up 30-50%. Watch CPM weekly. Open CPC Calculator →