Calculate CPM and compare it against 2026 benchmarks for Meta, Google, TikTok, LinkedIn, YouTube, and Reddit. With auto-flagged outliers.
CPM = cost per 1,000 impressions. It measures how expensive it is to put your ad in front of a thousand people on a given channel. CPM rises when audiences are more targeted, when more advertisers compete for the same audience, or when ad quality scores drop. Falling CPMs aren't always good news — they often mean you're reaching cheaper, lower-quality audiences.
| Channel | Cold prospecting | Retargeting |
|---|---|---|
| Meta Feed (DTC) | $20–$32 | $8–$18 |
| Meta Reels | $8–$14 | $5–$11 |
| Meta Stories | $10–$18 | $6–$13 |
| Google Display | $2–$8 | $2–$6 |
| YouTube In-Stream | $8–$22 | $5–$15 |
| Google Search | $30–$120 | $25–$60 |
| TikTok Feed | $8–$16 | $5–$11 |
| LinkedIn Feed | $30–$70 | $18–$45 |
| Reddit Feed | $5–$12 | $3–$8 |
| $6–$14 | $4–$9 | |
| Snapchat | $3–$9 | $2–$6 |
CPM is a leading indicator — by the time CPM has crept up 30% over a month, your CPL has already crept up 30-50%. Watch CPM weekly. Open CPC Calculator →