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Client Case Study · Beauty / DTC

Cost per order, cut 61%.

NUDE Envie, a clean beauty brand, in six months on paid media.

We inherited an account hovering at break-even and turned it into a profitable, scalable engine across Meta and Google, without just spending more.

+75% ROAS -61% cost per order 2x+ monthly orders
NUDE Envie nude-mauve lipstick
The Turnaround

Before us, and after.

February 2026 (engagement start) versus July 2026.

ROAS
1.07x→1.87x
Cost per order
$82→$32
Orders / month
317→661
The Story Is the Trajectory

Monthly ROAS, turned around.

Meta blended ROAS by month. We took over at 1.07x, near break-even, and climbed from there.

1.0x1.5x2.0x2.5xBreak-even 1.0x1.071.282.401.771.511.87FebMarAprMayJunJul
How We Did It

Four moves, not a bigger budget.

01

Audit & kill

Cut the losing ads, tore down competitors, and mined customer reviews for the language that actually sells.

02

Restructure

Consolidated the winners into a single Advantage+ campaign so the algorithm could do its best work.

03

Creative machine

Shipped 100+ new ads: UGC video, AI-generated statics, and creator partnerships, tested relentlessly.

04

Scale

Pushed winning budgets up 48% ($300 to $445 a day) only as efficiency climbed, never ahead of it.

Winning Creative

The ads that carried it.

NUDE Envie ATTITUDE nude lipstick
ATTITUDEOur single best ad: $49K revenue and 894 orders at 2.04x ROAS.
NUDE Envie nude lip range
The nude lip rangeThe catalog behind 100+ ads tested in six months.
NUDE Envie Belong nude-mauve lipstick
Creator + AI creativeA top ad hit a 7.02% click-through rate, roughly 5x the beauty benchmark.
By the Numbers

Six months, two channels.

$259K+Tracked paid revenue
2,763Meta orders
2.87xGoogle Ads ROAS
2.05MImpressions
+34%Click-through rate
100+Ads tested
9.3/10Meta data quality

Results from Meta Ads and Google Ads platform-reported data, February to July 2026.

Your Brand Next

Sitting at break-even on paid?

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