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Client Case Study · Lead Generation

2,994 leads at $16 each, and the account back.

Regis Regal breeds premium German Shepherds and places service dogs with families. When they came to us, a previous agency was quietly skimming their ad budget. We took it back and built a transparent, high-performing program.

2,994 leads $16.17 per lead 86% lower lead cost
A premium Regis Regal German Shepherd at a show
The Challenge

Paying for marketing, getting a fraction of it.

Regis Regal was handing a previous agency a flat monthly fee, but only a fraction of it was actually reaching the ad account. The rest disappeared into the agency's markup, and the client had no way to see it.

Service dogs for children with autism became the single largest lead driver in the account.

Our Approach

Transparency first, then real strategy.

01

Take back control

Full account access, transparent spend, and honest reporting the client can actually verify.

02

Bid where buyers are

We did the opposite of the game-the-system crowd and bid on the most expensive, highest-intent keywords, not cheap junk traffic.

03

AEO + SEO

A full answer-engine and search-optimization strategy to lift rankings across the ten biggest states.

04

Full funnel

Rebuilt the Google Ads and SEO strategy and stood up the CRM so no lead falls through the cracks.

The Results

Cheaper leads, and far more of them converting.

Comparing early performance to recent, on the same account.

Cost per lead
$52$7
Paid conversion rate
5.1%20.1%
Organic conversion rate
0.85%6.08%

On the flagship search campaign, cost per lead fell from $52.49 to $6.98, an 86% improvement, while volume held. On site, total conversions grew 92% and the overall conversion rate nearly quadrupled. Paid search now drives more than half of all leads on a quarter of the traffic.

By the Numbers

17 months, fully transparent.

2,994Google Ads leads
$16.17Cost per lead
9.59%Click-through rate
305KImpressions
103KSite sessions
11.4%Top page conv rate
+92%Site conversions

Google Ads and GA4 platform-reported data, March 2025 to present. A lead-generation account: results are leads (calls and form or application actions), not revenue.

Everyone else games the system for cheap clicks. We followed the buyers, bid on the expensive keywords, and let a premium product be priced like one.
Slice of the Pie · Regis Regal engagement
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