A brand that plays like his sets.

Real talent, nothing to send.

B.Y. has spent ten years learning to read a room before the tracklist: deep and tech house, club energy, the kind of night that is fuller at close than it was at open. But when a venue or a promoter asked to hear him, all he had to send was a SoundCloud link and an Instagram grid. There was no place that captured what a night with him actually feels like.

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  A link, not a brandA SoundCloud URL and a feed. Nothing that made a booker take him seriously in five seconds.
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  His sound was a click awayYou had to leave the page to hear him. The one thing that sells a DJ was hidden instead of playing on arrival.
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  No home for the workReal live footage and photos from his sets, with nowhere of his own to live.

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  A film-first, cinematic siteA dark, teal-shifted brand world built around his own live footage, so the site feels like walking into one of his rooms instead of reading a bio.
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  A mix player that never leavesOne tap and his IYKYK set follows you down the whole page. The thing that actually books a DJ is playing the second you land.
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  A self-hosted video wallReal clips from the booth, shot live, that autoplay silent and unmute on tap. His footage on his own site, not an Instagram embed.
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  Booking the way he wanted itEvery button goes straight to his Instagram DMs. No forms, no price grid to argue with, just start the conversation.
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  Built mobile-first and fastMade to look right the second someone taps the link from his story.