Camp Lucky is a veteran-owned, multi-city dog board-and-train business with a founder story most competitors cannot touch. In their first six months on paid social, we turned that story into a steady, trackable lead engine.
Founder Aaron Rustici spent 13 years as a military K9 handler and 17 years training dogs. Camp Lucky runs a high-ticket board-and-train program across multiple cities, where the dogs live in the trainer's home instead of a kennel. The training was elite. The marketing had never caught up.
Stood up a lead-generation program on Facebook and Instagram from scratch, structured to capture and qualify demand across every market Camp Lucky serves.
Built a 62-question UGC and creative framework, capturing roughly 30 answers in Aaron's own words, a repeatable library of hooks, FAQ videos, and objection-handlers.
Produced a 5 by 5 by 5 ad-copy matrix built on real proof points: dogs live in the trainer's home, report cards three times a week, and lifetime support on every program.
Delivered a full current-state SEO assessment and a 90 to 120 day roadmap to consolidate a sprawling site down to a clean, revenue-focused architecture, plus weekly Google Ads management and reporting.
Straight from Camp Lucky's own board-and-train programs.
The proof that this can scale: as we grew lead volume, the cost to acquire each click went down, not up.
| Metric | Launch month | Month 5 | Change |
|---|---|---|---|
| Leads per month | 15 | 34 | +127% |
| Cost per click | $1.41 | $1.19 | -16% |
| Cost per lead | $25.45 | $24.29 | -4.6% |
Across the full six-month window, Camp Lucky generated 160 qualified leads at a blended $22.61 per lead on $3,617.74 of Meta spend, with a 3.23% click-through rate, roughly two to three times the typical local-service benchmark. More than doubling monthly lead volume while cost per click fell is exactly what you want to see before scaling a budget.
Source: Camp Lucky Meta ad account, Dec 18, 2025 to Jun 18, 2026. Figures are leads and ad-account metrics, not revenue.
Alongside paid, we mapped Camp Lucky's organic footprint and set the roadmap to protect and grow it.
We're brutally honest, which has been great for us, and honestly has also cost us clients.
We build paid-social and search programs that turn a great story into a measurable pipeline. Free 15-minute strategy call, no pitch.
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