If you are hunting for the best pie in Salem, the short answer is 2994 82nd Ave NE. That is the Willamette Valley Pie Company farm store, a pie shop and cafe sitting on the family farm that grows a lot of the fruit. It has been open since 2009. You can buy a slice, a whole pie, or a cobbler, and eat it looking at the field it came from.
This kicks off a series where we feature Salem and Portland businesses we think are worth knowing about. Starting with a pie company was not a hard decision for a marketing shop called Slice of the Pie. Nobody paid for this. We just think they are good at something, and part of it happens to be the thing we do for a living.
Details from Willamette Valley Pie Company's own site (wvpie.com), August 2026.
Who is Willamette Valley Pie Company?
It is a farmer founded, family run pie and cobbler maker in the Willamette Valley. The company describes itself as sitting in the cane berry capital of the world, which is not marketing puff. This valley grows most of the country's marionberries and boysenberries.
The story starts on the Roth family farm almost a century ago, by the company's own telling. The processing side came much later. Trade coverage in Baking Business traces the business to 1999, when Jerry and Carolyn Roth started processing their own fruit rather than watch a soft farm economy decide their future. In 2001 the family bought Salem gourmet pie maker LaSuisse Specialty Foods from Marie Jensen, who was in her seventies and wanted her recipes to outlive her, and the pie company name stuck. Today several Roths still work in the business and more than 200 people make the products in Silverton.
Where is the Salem pie shop, and when is it open?
The farm store is at 2994 82nd Ave NE, Salem, OR 97305. The store phone is 503-362-8857. Hours are Monday to Friday 8am to 7pm, Saturday 9am to 6pm, and Sunday 12pm to 5pm. Holidays shift things, so call before you drive out for a Thanksgiving pie.
What is inside besides pie?
More than you would guess from the name. The store sells pie by the slice, whole fruit pies, cream pies, and old fashion cobblers, plus fresh scones, muffins, coffee, and smoothies. The cafe serves lunch and the company runs a calendar of community events at the farm. If you need something for a party or a holiday table, they ask for at least four days notice on special orders.
The part people underrate is the setting. It is a working farm, not a strip mall bakery, and that is most of the reason a slice of pie there feels like a small trip instead of a transaction.
What are they doing right online?
Three things, and every Oregon food brand should copy all three.
The store locator is front and center of the whole site. The very first thing in their top bar is "Find our Pies in a Store Near You." That is the single highest intent question a grocery shopper has, and most local food brands bury it under a contact form while pouring everything into Instagram. Here is our unpopular take: for a food brand in retail distribution, a fast, accurate "where to buy" page is worth more than three months of posting. It catches people at the exact moment they are willing to drive somewhere.
The fundraising program is a real acquisition channel. They publish an online toolkit and order forms so schools, teams, and church groups can sell pies. That is distribution and word of mouth in one motion, paid for by the volunteers. Most consumer packaged goods brands we look at never build one because it does not feel like marketing. It outperforms plenty of things that do.
The farm store itself is the brand asset. A place people can visit turns a grocery item into a memory, and memories survive a price increase. A discount code does not. If you sell something people eat, giving them somewhere to stand is a moat.
We see the same pattern on the accounts we run. When we worked with a Shopify caramel and caramel apple brand, the wins did not come from louder ads, they came from fixing the boring stuff around the product. You can read the numbers in the Caramel Tree case study.
Go get a slice
If you are anywhere near northeast Salem, the farm store is worth the detour, and the cobbler is the sleeper order. Visit wvpie.com, or follow them on Instagram and Facebook.
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FAQ: Willamette Valley Pie Company
Where is Willamette Valley Pie Company located?
The pie shop and cafe is at 2994 82nd Ave NE, Salem, OR 97305, on the family farm northeast of town. The store phone is 503-362-8857. The company's products are crafted in Silverton, Oregon.
What are the Willamette Valley Pie Company store hours?
The Salem farm store is open Monday through Friday from 8am to 7pm, Saturday from 9am to 6pm, and Sunday from 12pm to 5pm, according to the company's website. Hours can change around holidays, so call 503-362-8857 before a long drive.
What can you buy at the farm store?
Pie by the slice plus whole pies, cobblers, cream pies, fresh scones, muffins, coffee, and smoothies. The cafe also serves lunch and runs a calendar of community events. For a special occasion order, the company asks for at least four days notice.
Can you buy Willamette Valley pies in grocery stores?
Yes. The company sells through retail grocery partners and publishes a store locator at wvpie.com so shoppers can find the nearest carrier. They also run a fundraising program with an online toolkit for schools, teams, and community groups.