Ecommerce pricing built for profitable growth.
Platform ROAS lies. We optimize against blended MER, contribution margin, and new-customer CAC payback — the only numbers a CFO will trust. Three tiers, no setup fees, no media markup.
Ecommerce pricing, by ad-spend band.
Pick the tier that fits your monthly ad spend. Each tier ships every line item above — no upsells, no surprise add-ons.
- 1 paid channel (Meta or Google)
- Creative testing cadence (weekly)
- Pixel + CAPI server-side setup
- Monthly MER + ROAS report
- Email response within 24hr
- 2 paid channels (Meta + Google)
- 4+ creative variants per channel per month
- Klaviyo lifecycle flows (3 core)
- Weekly Slack updates (2hr response)
- PDP CRO recommendations
- Monthly strategy call
- 3 paid channels (Meta + Google + TikTok)
- Full creative studio (UGC + statics + video)
- Klaviyo full lifecycle (8+ flows)
- Quarterly PDP + cart CRO rebuilds
- Daily ROAS check + Slack alerts
- Weekly review call
Doing over $10M/yr or spending $100K+/mo? Book a call — we'll scope an enterprise retainer.
What's actually in every plan.
Every Ecommerce tier ships these baseline deliverables. The differences above are scope, cadence, and channel count — not whether the work happens.
What we run, optimize, and ship — every month.
Ecommerce success isn't about clicks or last-click ROAS. It's about contribution margin and the customer's lifetime worth. Here's where the work actually goes.
Channels we run
- Meta Ads — Advantage+ Shopping, manual prospecting, retargeting layers
- Google Shopping + PMax with brand exclusions and tROAS bidding
- TikTok Ads — Spark Ads, native UGC, Reach campaigns (Scale tier)
- Klaviyo flows — welcome, abandon, post-purchase, win-back, replenishment
- Klaviyo campaigns — 2–4 sends/week with segmentation discipline
What we optimize for
- Blended ROAS / MER — total revenue ÷ total marketing spend
- Contribution margin after COGS, fulfillment, and ad spend
- New-customer CAC isolated from repeat-buyer flattering
- LTV:CAC payback period tracked by acquisition cohort
- AOV via bundles and post-purchase upsells
What you get monthly
- Creative test report — top 10 ads by spend, %, ROAS, frequency
- MER dashboard tied to Shopify revenue (not platform-reported)
- Cohort analysis — acquisition month vs LTV at 30/60/90 days
- Creative pipeline shipped weekly (Growth + Scale)
- Strategy call (cadence by tier)
Ecommerce pricing FAQ.
What's the contract length?
90-day initial commitment so the guarantee can fire. After that, month-to-month with 30-day written notice. The 90-day window matters because Meta and Google Smart Bidding need that long to fully optimize against your value-based signals.
Who owns the ad accounts, Klaviyo, and creative assets?
You do. Every Meta Business Manager, Google Ads account, Klaviyo, Shopify pixel, Triple Whale install — all under your billing. We're added as a managed partner. Creative we produce is licensed to you in perpetuity. If we ever part ways, you keep everything.
How do you handle returns and refunds in the ROAS calculation?
Real ROAS is net of returns. We pull refund data weekly from Shopify and discount platform-reported ROAS by your true return rate. Most agencies report on gross ROAS and ignore returns — that's how a 4× ROAS turns into a 2.6× ROAS at the contribution-margin level.
What about iOS 14 and the post-tracking world?
Every tier ships with server-side Pixel + Conversions API via Stape, Shopify's native CAPI integration, or custom server-side GTM. We push Event Match Quality above 6.0 for Purchase and 7.0 for Lead. If you're below those thresholds on day 1, that's the first thing we fix.
How long until I see real ROAS improvement?
Tracking improvements are visible week 1. First creative-test winners by day 30. Statistically-significant ROAS lift around day 60. Full compound (creative + email + CRO) at day 90. The guarantee fires at day 90.
Do you charge a markup on ad spend or affiliate commission?
No. Ad spend goes directly to Meta / Google / TikTok on your card. Our fee is only for the work. We don't have affiliate or rev-share relationships with any platform — our incentive is your blended ROAS, not their spend.
Why is Ecommerce more expensive than Lead Gen?
Because the work is different. Ecommerce means weekly creative production across multiple aspect ratios, Klaviyo flow building, PDP CRO, and multi-channel attribution analysis. Lead Gen is typically one or two channels with simpler creative. We charge for what we ship — not the brand.
What's a good ad-spend-to-management-fee ratio?
Our ratio sits between 10:1 and 30:1 depending on tier. Starter at $1,500/mo manages $5K–$15K ad spend (3–10:1). Growth at $2,500/mo manages $15K–$50K (6–20:1). Scale at $4,500/mo manages $50K+ (11:1+). Below 10:1 you're paying too much in management; above 30:1 you're under-resourced on creative.
If we don't lift your ROAS, we work free.
Within 90 days, your blended ROAS improves — or we work for free until it does. Spelled out in every SOW we sign. No fine print.
Read the guarantee →Let's grow your DTC slice.
Free 15-minute strategy call. We'll pull your Meta Ads Manager, Google Ads, and Shopify and walk through the three highest-leverage moves — pricing only comes up if you want it to.
Book a strategy call↗