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Case Study · CPG / Subscription

How we drove -18% growth for Chomps.

CPG / Subscription · Documented results, real metrics, named brand.

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Headline Result
-18%
Subscription Churn Dropped
The Problem

What was broken.

Subscription churn eating LTV. Klaviyo firing transactional only, no lifecycle programming.

Our Approach

How we fixed it.

30/60/90-day cohort engagement program. Replenishment flows tied to product weight. Win-back sequences with retention offers.

The Results

Documented growth.

-18%
Subscription Churn
+24%
Customer LTV
+38%
Win-back Rate
31%
Subscribe Rate
"Subscription LTV is up across every cohort since we started with Slice."
— Head of CX, Chomps
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